You’re establishing yourself as a freelancer when you get this call: "Would you design the cleats for Dak Prescott’s My Cause My Cleats? It’s in collaboration with Baylor Scott & White Health and focuses on early screening for cancer detection. The platform idea is 'It Starts Small.'"
Then you dive into one of the most inspired creative processes you’ve ever had, designing the Air Jordans Dak Prescott wore to carry his cancer-awareness mission onto the field—while leading one of the most epic comebacks in Cowboys history against the Eagles.
It doesn’t get better than this
FIND IT. FIGHT IT.
The final design emerged after many AI-powered iterations exploring the cleats as a metaphor for the screening process itself—their panels acting like magnifying lenses into the body, revealing tissue, or even into the fabric itself, amplifying its texture. Lenses into the fractal nature of the very small. A vortex into the body.
TAKE A CLOSER LOOK
For the campaign, Wolfman—the agency behind it—created micro-sculptures of the cleats and used them as a vehicle to deliver the message.
Created as a freelancer for Wolfman with Brian Dedering.
Cleats crafted by Jake Danklefs.
