The most outrageously undependable drivers can always count on the outrageously dependable Interstate Batteries to start their car. Every time.
GOING UGC
To create extra content we shot the scenes with our own phones and posted them as user generated content with a native social look and feel, mismatched formats included.
When these pieces outperformed the rest of the campaign, we decided to go all-in on UGC for the next campaign refreshes.
Created at Lerma with Matías Iribarne, Brooke Betik, Andrew Hensley, Bill Cochran and Brian Linder.
Produced by CUT and directed by Nalle Sjöbald (TV) Lan Freedman (UGC)
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