When news and opinion website Salon approached us to come up with a campaign for its signature community-driven car insurance – a policy that gives back to support Salon's community – we decided to tell it like it is. No BS. Like their news. Also, like their car insurance.
And who better to capture the editorial cartoon style we were looking for than New Yorker cartoonist, author, and Instagram sensation Liana Finck? Her raw, hand-drawn style perfectly embodied our no-bullshit approach.
Created at Lerma with Carlos Adán Castro and Lucho Sánchez.
Illustrations by Liana Finck.
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